Season 2 is about toys. The entire collection of products & packaging is directly inspired by toys from the late 80's to early 2000's, paying homage to an era that consisted of pungent plastics, simplistic smooth design, and highly saturated color. 

Rather than pull from the face value aesthetic and font, we wanted to recreate the feeling, smells, and experiences that come from engaging with toys the way we did as kids

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